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Who are wellness customers?
Suzana Marković, Sanja Raspor, Jelena Komšić
Izvirni znanstveni članek
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Although wellness is becoming an increasingly popular concept in practice, academic research regarding wellness services, in general, and tourists as wellness customers, in particular, is lacking. Thus, the purpose of this study is to identify the main characteristics of wellness customers in hotel ...
Leto: 2012 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
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