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Št. zadetkov: 2
Customer prioritization
Maria Gracner, John William Cadogan, Gregor Pfajfar
Izvirni znanstveni članek
Oznake: mednarodno trženje;strategija trženja;vedenje potrošnikov;
This study examines customer prioritization, a strategic practice where businesses allocate resources and efforts based on customer value. While its significance in international marketing continues to grow, limited research exists on how customer prioritization is understood and applied in internat ...
Leto: 2025 Vir: Ekonomska fakulteta (UL EF)
Comparison of global and adaptive market-oriented behavior strategies across firms' export operations
Maria Gracner, Gregor Pfajfar, John William Cadogan, Maja Makovec Brenčič, Tamara Pavasović Trošt
Doktorska disertacija
Oznake: management;enterprises;company performance;business efficiency;international business;marketing;strategy;customer relationship;
Comparison of global and adaptive market-oriented behavior strategies across firms' export operations
Leto: 2025 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 2
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