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Empirical study of factors affecting the value of telecom services
Kirti Sharma
Izvirni znanstveni članek
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This exploratory study investigated the evolution and changing definition of value proposition in the Indian telecom sector. Mobile phone users who had changed their mobile connection in the recent past were surveyed. The results indicated that, although the price in terms of call and SMS rates was ...
Leto: 2014 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
Št. zadetkov: 1
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