Iskalni niz:
išči po
išči po
išči po
išči po
Vrsta gradiva:
Jezik:
Št. zadetkov: 7
Segmentation of collaborative consumption consumers
Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
Izvirni znanstveni članek
Oznake: trženje;potrošnja;vedenje potrošnikov;marketing;consumption;consumer behaviour;
The aim of this study is to show how consumers' pursuit of social identity drives collaborative consumption. A survey conducted among active participants in various forms of collaborative consumption found four types of users with clearly distinguishable characteristics: Social Followers, Distrustfu ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Systematic review of international marketing capabilities in dynamic capabilities view - calibrating research on international dynamic marketing capabilities
Gregor Pfajfar, Maciej Mitręga, Aviv Shoham
Pregledni znanstveni članek
Oznake: mednarodna trgovina;trženje;pregled literature;international trade;marketing;literature review;
Purpose: This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is to increase the chances for more conceptual and terminological rigor in future research in this pa ...
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
International dynamic marketing capabilities
Gregor Pfajfar, Maciej Mitręga, Aviv Shoham
Pregledni znanstveni članek
Oznake: mednarodna trgovina;trženje;pregled literature;international trade;marketing;literature review;
Purpose - In this paper, the authors aim to introduce international dynamic marketing capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic marketing capabilities (DMCs) and international marketing capabilities (IMCs) and provide a novel conceptualization of the conce ...
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
Revisiting antecedents to collaborative consumptionin the context of dual role consumers
Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
Izvirni znanstveni članek
Oznake: produkcija;potrošnja;vedenje potrošnikov;production;consumption;consumer behaviour;
The purpose of this study is to examine the current factors that influence the attitudes and intentions of experienced dual-role consumers toward collaborative consumption (CC), an area that has received less attention in previous research. Based on a multi-theoretical perspective, we propose a conc ...
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
From greenwashing to green B2B marketing
Anastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
Pregledni znanstveni članek
Oznake: podjetje;zeleno trženje;social responsibility;
This paper addresses the emergence of greenwashing and examines its implications for the development of green marketing strategies. It starts from the premise that companies face vigilant environmental activism when developing B2B marketing strategies, focusing on identifying discrepancies between i ...
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
Adoption of collaborative consumption as sustainable social innovation
Agnieszka Małecka, Maciej Mitręga, Barbara Mróz-Gorgoń, Gregor Pfajfar
Izvirni znanstveni članek
Oznake: srednja in vzhodna Evropa;potrošniška družba;inovacije;Central and Eastern Europe;consumer society;innovations;
This study focuses on consumer cognitive factors as drivers of collaborative consumption (CC). It enriches the understanding of these drivers, in particular by conceptualizing CC as a social innovation that is adopted by consumers mainly due to their pro-social thinking with regard to the process an ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
ǂA ǂlook at the future of work
Davor Vuchkovski, Maja Makovec Brenčič, Maciej Mitręga, Gregor Pfajfar
Izvirni znanstveni članek
Oznake: organizacija;digitalizacija;prenos znanja;organization;digitalization;knovledge transfer;
This study addresses the challenges of digitally transforming teams from conventional to virtual environments in response to the unique conditions of a global pandemic lock-down and the need for business survival, rather than as a proactive strategic move initiated and encouraged by senior managemen ...
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 7
Ključne besede:
Leto izdaje:
Avtorji:
Repozitorij:
Tipologija:
Jezik: