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Št. zadetkov: 11
Artificial intelligence and digital marketing
Lamija Zulčić, Maja Arslanagić-Kalajdžić, Maja Arslanagić-Kalajdžić, Nevenka Hrovatin
Magistrsko delo
Oznake: informatika;informacijska tehnologija;umetna inteligenca;trženje;elektronsko trženje;raziskave;analiza;informatics;information technology;artificial intelligence;marketing;electronic marketing;research;analysis;
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
ǂThe ǂrole of employer branding for attracting and retaining the best employees
Ena Radak, Maja Arslanagić-Kalajdžić, Maja Arslanagić-Kalajdžić, Nevenka Hrovatin
Magistrsko delo
Oznake: BIH;mednarodno podjetje;identiteta podjetja;blagovne znamke;kadri;delodajalci;raziskave;analiza;Bosnia and Herzegovina;international company;corporate identity;brands;personnel;employers;research;analysis;
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
Dyadic perspective on marketing accountability and customer perceived value in business relationships
Maja Arslanagić-Kalajdžić, Vesna Žabkar
Doktorska disertacija
Oznake: marketing;responsibility;value;consumer;enterprises;customer relationship;economic relations;research;models;analysis;
Dyadic perspective on marketing accountability and customer perceived value in business relationships
Leto: 2015 Vir: Ekonomska fakulteta (UL EF)
Social media as a tool for public institutions' marketing enhancement
Nadija Hadžijamaković, Maja Arslanagić-Kalajdžić
Magistrsko delo
Oznake: public enterprise;marketing;electronic marketing;media;social networks;case study;communities;Sarajevo;Bosnia and Herzegovina;
Social media as a tool for public institutions' marketing enhancement
Leto: 2019 Vir: Ekonomska fakulteta (UL EF)
Digital marketing in public enterprises in Bosnia and Herzegovina
Irhad Radončić, Maja Arslanagić-Kalajdžić
Magistrsko delo
Oznake: Bosnia and Herzegovina;public enterprise;marketing;electronic marketing;advertising;social networks;research;analysis;
Digital marketing in public enterprises in Bosnia and Herzegovina
Leto: 2019 Vir: Ekonomska fakulteta (UL EF)
Digital marketing strategies and tools in public education institutions
Jasmina Šahinpašić, Maja Arslanagić-Kalajdžić
Magistrsko delo
Oznake: marketing;electronic marketing;public sector;higher education;social networks;optimization;research;analysis;
Digital marketing strategies and tools in public education institutions
Leto: 2020 Vir: Ekonomska fakulteta (UL EF)
ǂThe ǂrole of marketing in building the resilience of local governments to crises
Ena Radončić, Maja Arslanagić-Kalajdžić
Magistrsko delo
Oznake: Bosnia and Herzegovina;local governemnt;communities;Sarajevo;marketing;crises;pandemic;Covid-19;research;analysis;
The role of marketing in building the resilience of local governments to crises
Leto: 2021 Vir: Ekonomska fakulteta (UL EF)
Do brand warmth and brand competence add value to consumers?
Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar
Izvirni znanstveni članek
Oznake: potrošnik;blagovne znamke;vedenje potrošnikov;trženje;consumer;brands;consumer behaviour;marketing;
Contributing to the literature on brand stereotyping, we draw on the Stereotype Content Model to investigate whether the content of the brand stereotype (in terms of warmth and competence) impacts consumers' perceptions of functional, emotional and social value. In doing so, we explicitly account fo ...
Leto: 2020 Vir: Ekonomska fakulteta (UL EF)
"We go together"
Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Jasmina Dlačić, Vesna Žabkar
Izvirni znanstveni članek
Oznake: trženje;vedenje potrošnikov;trendi;marketing;trends;
Building on social identity theory, this study sheds light on the interplay of social connections and emotion regulation in determining social cause-related purchase intentions. The focus of the study is on young adults, an age segment whose active role in solving social problems is appreciated toda ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Marketing assets' development and their management during a brand crisis
Petar Gidaković, Vesna Žabkar, Irena Vida, Barbara Čater, Maja Arslanagić-Kalajdžić
Doktorska disertacija
Oznake: marketing;business communication;brands;crises;problem solving;strategy;management;business efficiency;
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 11
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