Nacionalni portal odprte znanosti

Purpose: This paper aims to examine the types of user misbehaviours in the sharing economy (SE) context. SE offers a fruitful study setting due to the scope of potential misbehaviour and the expanded role of consumers. Design/methodology/approach: The study drew on online archival data from the Airb ...

Remodeliranje odziva ciljne javnosti na marketinško komuniciranje OTC zdravil

This paper explores the cultural dynamics underpinning platformization by unpacking the emergence of the sharing economy a vital terrain of platformization as a culturally significant category. Drawing on online archival data, our study reveals the important role of social movement organizations (SM ...

Building upon the rich tradition of research on governmentality, this paper introduces the notion of market-based governance (i.e. the coordinated efforts of companies to align the conduct of its constituents with the institutional norms, values and interests of the company), and presents an empiric ...