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Sustainability communication strategies: a case study of OTP Bank, Croatia
Manuela Bukovec, Luka Martin Tomažič, Maruša Mavsar, Dinko Bilić
Izvirni znanstveni članek
Oznake: communication channels;communication strategy;corporate social responsibility;banking institution;stakeholders;
This research examines sustainability communication practices at OTP Bank d.d. Croatia, fo cusing on strategy integration, media representation, and digital communication channels. The study explores the strategic alignment of sustainability messaging, its media repre sentation, and the dominance of ...
Leto: 2025 Vir: Evropsko središče Maribor (ESM)
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