Iskalni niz:
išči po
išči po
išči po
išči po
Vrsta gradiva:
Jezik:
Št. zadetkov: 1
AI-powered transcreation in global marketing
Ghodrat Hassani, Marziyeh Malekshahi, Hossein Davari
Izvirni znanstveni članek
Oznake: copywriting;GPT-3;large language model (LLM);marketing translation;transcreation;
This study examines AI-powered transcreation’s role in improving cross-cultural brand communication. We employed GPT-3 to evaluate AI’s ability to enhance global marketing through improved translation and adaptation of brand messages. Traditional translation methods often fail to capture brand-speci ...
Leto: 2025 Vir: Filozofska fakulteta (UL FF)
Št. zadetkov: 1
Ključne besede:
Leto izdaje:
Avtorji:
Repozitorij:
Tipologija:
Jezik: