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Internet Advertising and Optimal Auction Design
Michael Schwarz
Video in druga učna gradiva
Oznake: computer science;web mining;search & advertising
This talk describes the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders. Using simulations, we consider the changes that result from a search engine's choice of reserve price and from ...
Leto: 2008 Vir: videolectures.net
Internet Advertising and Optimal Auction Design
Michael Schwarz
Video in druga učna gradiva
Oznake: computer science;internet, world wide web;social sciences;economics;marketing
We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders. Using simulations, we consider the changes that result from a search engine's choice of reserve price and from chan ...
Leto: 2008 Vir: videolectures.net
Discussion
Anton Schwaighofer , Jason D. Hartline , Michael Schwarz , Onno Zoeter
Video in druga učna gradiva
Oznake: computer science
Leto: 2008 Vir: videolectures.net
Št. zadetkov: 3
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