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Modeling Diffusion in Social Networks Using Network Properties
Minh-Duc Luu
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Oznake: computer science;social media;computers;social networking;social sciences;society;information society
Diffusion of items occurs in social networks due to spreading of items through word of mouth and exogenous factors. These items may be news, products, videos, advertisements or contagious viruses. Previous research has studied diffusion process at both the macro and micro levels. The former models t ...
Leto: 2012 Vir: videolectures.net
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