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Word of mouth, perceived risk and emotions, explaining consumers' counterfeit products purchase intention in a developing country
Misbah Khalid, Saleem Ur Rahman
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Oznake: counterfeit products;consumer behavior;purchase intention;word of mouth;emotions;perceived risk;Pakistan;
Word of mouth, perceived risk and emotions, explaining consumers' counterfeit products purchase intention in a developing country
Leto: 2015 Vir: Gea College - Fakulteta za podjetništvo (GEA College - FP)
Št. zadetkov: 1
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