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Development and evaluation of an end-to-end digital marketing strategy for market expansion of a mobile application
Nadica Kaeva, Tanja Arh
Diplomsko delo
Oznake: digital marketing;market expansion;localization;EdTech;RACE framework;North Macedonia;KOBI;
KOBI is a Slovenian digital application designed to support children with reading difficulties. Following its successful use in Slovenia, the company became interested in expanding the application to another market. The motivation for this thesis came from the author’s practical placement at the com ...
Leto: 2026 Vir: Repozitorij Univerze v Novi Gorici (RUNG)
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