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Artificial intelligence (AI) competencies for organizational performance
Patrick Mikalef, Najmul Islam, Vinit Parida, Harkamaljit Singh, Najwa Altwaijry
Izvirni znanstveni članek
Oznake: trženje;umetna inteligenca;poslovanje podjetja;marketing;artificial intelligence;company performance;
The deployment of Artificial Intelligence (AI) has been accelerating in several fields over the past few years, with much focus placed on its potential in Business-to-Business (B2B) marketing. Early reports highlight promising benefits of AI in B2B marketing such as offering important insights into ...
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
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