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ǂThe ǂeffect of greenwashing perception, green word of mouth, and green marketing on h&m purchase intentions in Jakarta
Rasya Natasya, M. M. Ngatno, Bulan Prabawani
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Oznake: greenwashing perception;green word of mouth;greeen marketing;purchase intention;
Greenwashing has long been an issue in Western and developed countries. Yet, this matter regrettably remains quite underexplored among academics in developing and emerging markets, especially in Indonesia. The presented quantitative research focuses on the impact of greenwashing perception, green wo ...
Leto: 2023 Vir: Fakulteta za družbene vede (UL FDV)
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