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Unveiling Organizational AI Adoption Patterns in Italian Companies through the Lens of the Diffusion of Innovations Theory
Grazia Garlatti Costa, Francesco Venier, Roberto Pugliese
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Oznake: artificial intelligence;diffusion of innovations theory;early adopters;implementation challenges;Italian companies;
This paper investigates the adoption and integration of artificial intelligence (AI) technologies within a sample of 237 Italian enterprises using the Diffusion of Innovations (DOI) theory as the theoretical framework. It examines the characteristics of companies leading in AI adoption, evaluating t ...
Leto: 2025 Vir: Repozitorij Univerze na Primorskem (RUP)
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