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Recently, several online social networking sites (OSNs; e.g., FourSquare) have emerged that allow people to record and broadcast their presence at physical locations. We examined the viability of using images of frequent patrons listed on an establishment’s FourSquare page to infer the ambiance of t ...

Every action taken on a social media platform is performed by a psychological being trying to satisfy some kind of psychological need-that is, individuals use social media to meet their emotional, social, attitudinal, cognitive, behavioral, and identity needs. Media systems that adapt to these needs ...