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išči po
išči po
išči po
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Št. zadetkov: 3
ǂThe ǂdirect and indirect relationships between design orientation and market orientation
Sanja Rocco, Aleksandra Pisnik Korda
Doktorska disertacija
Oznake: market orientation;design orientation;relationships;conceptual model;implications;
The main purpose of this doctoral thesis is to investigate the relationship between design orientation and market orientation and propose a new conceptual model. Existing models were investigated. The initial conceptual model was proposed as the starting point. The research combined qualitative and ...
Leto: 2020 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
ǂThe ǂstructure of design orientation and its relationship with market orientation
Sanja Rocco, Aleksandra Pisnik Korda
Izvirni znanstveni članek
Oznake:
Leto: 2019 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
ǂThe ǂdifference of managerial approach in more or less design-oriented companies
Sanja Rocco, Aleksandra Pisnik Korda
Izvirni znanstveni članek
Oznake: podjetje;management;trženje;
While the market orientation of companies has been thoroughly analysed, a review of the marketing literature indicates that there is significantly less research on Design Orientation, and especially on their relationship. This paper analyzes the variables of Design and Market Orientation on the basi ...
Leto: 2020 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
Št. zadetkov: 3
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