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Tourist behaviour contributes significantly to the industry’s environmental burden and, therefore, must change. However, currently dominant environmental belief-based theories of pro-environmental tourist behaviour fail to consistently generate successful behaviour change interventions. Childhood be ...

Tourism researchers rely heavily on self-report data. The validity of their insights depends on reliability of measures, yet conventional test–retest reliability (1) overlooks item-level stability by relying on aggregate scale coefficients that can mask unstable questions; and (2) ignores how respon ...

Measuring pro-environmental beliefs is vital for knowledge development and decision-making to improve sustainable tourist behaviour. The primary empirical measure of pro-environmental beliefs is the New Environmental Paradigm. The current use of the New Environmental Paradigm is imperfect: (1) the 1 ...

Buffets produce substantial plate waste, which is environmentally harmful and unnecessary. Dominant approaches of environmental beliefs messaging have limited effectiveness in reducing plate waste. We test a novel intervention in the form of a world map game which leverages enjoyment and social iden ...