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Envy Shane Frederick’s Consumer Behavior students. They get to assign prices to such real but quirky products as jalapeno- and popcorn-flavored jelly beans, as well as to hypothetical products, like a pill that enables one to speak French instantly. More to the point, Frederick asks his student-conf ...

Neither philosophers nor economists can satisfactorily explain some quirky aspects of decision-making, such as why most people elect to receive a 30-minute massage in the next two weeks, as opposed to a 45-minute massage a few months down the road. Shane Frederick teases apart preferences like thes ...

Would you go for the sure bet -- say, a guaranteed $100, or a 75% chance on $200? How about receiving $3,400 this month, or waiting two months to get $3,800? People have widely varying tastes for risk, and different levels of patience. Decision researchers have known this for a while. But Shane F ...