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Comparison of effectiveness between traditional and digital marketing in a selected company
Veronika Stoilkovska, Matejka Milost
Diplomsko delo
Oznake: diploma thesis;raditional marketing;digital marketing;effectiveness;data;performance indicators;comparison;metrics;advantages;disadvantages;
The thesis contains the differences between traditional and digital marketing, a comparison between the advantages and disadvantages for both marketing methods, types of channels they have, methods of calculating the effectiveness of both methods and research to show how theory can be put into ap ...
Leto: 2022 Vir: Repozitorij Univerze v Novi Gorici (RUNG)
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