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As the Web has become integrated into daily life, understanding how individuals spend their time online impacts domains ranging from public policy to marketing. It is difficult, however, to measure even simple aspects of browsing behavior via conventional methods---including surveys and site-level a ...

Word-of-mouth diffusion of information is of great interest to planners, marketers and social network researchers alike. In this work we investigate the attributes and relative influence of 1.6M Twitter users by tracking 39 million diffusion events that took place on the Twitter follower graph over ...