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Št. zadetkov: 4
Exploring the influence of sensory marketing on brand perception
Zoran Krupka
Izvirni znanstveni članek
Oznake: brand;sensory marketing;brand perception;
The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents from the Republic of Croatia. To test the hypotheses f ...
Leto: 2023 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
International marketing strategies of Croatian groups of companies
Zoran Krupka, Đurđana Ozretić Došen
Izvirni znanstveni članek
Oznake: Hrvaška;podjetja;poslovni sistemi;poslovna uspešnost;konkurenčnost;mednarodno poslovanje;mednarodni trg;mednarodni marketing;
Leto: 2009 Vir: dLib.si Digitalna knjižnica Slovenije
Factors influencing the perception of destination brand luxuriousness
Zoran Krupka, Andreja Dobra, Goran Vlašić
Izvirni znanstveni članek
Oznake:
Leto: 2021 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
ǂThe ǂoverall image of Slovenian among Croatian students of business and economics
Đurđana Ozretić Došen, Vatroslav Škare, Zoran Krupka
Pregledni znanstveni članek
Oznake: Slovenija;image;država;
The objective of the paper is to analyze the overall image of Slovenia among Croatian students of business and economics. A very short, relevant literaturere view on the country image construct is presented in the first part of the paper. The second part describes the methodology and results of the ...
Leto: 2008 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
Št. zadetkov: 4
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