Analiza komunikacije med podjetjem in potrošnikom na primeru podjetja Perutnina Ptuj

diplomsko delo univerzitetnega študijskega programa

Tina Čuš (Author), Marko Ivanišin (Mentor)

Abstract

Diplomsko delo se loteva zelo širokega področja komunikacije med podjetjem in potrošnikom. Obravnavali bomo, kako pomembno je, da je ta komunikacija enotna, načrtovana, kakovostna, in kako velik vpliv ima na odnos, ki ga oblikuje med podjetjem in potrošnikom. Opisali bomo pomembnejše vidike oblikovanja dobrega odnosa ter opozorili na to, kako pomemben je ta za ugled in uspešnost podjetja. Kot primer bomo obravnavali podjetje Skupina Perutnina Ptuj.

Keywords

komunikacija;blagovne znamke;komunikacijski modeli;spletne strani;Skupina Perutnina Ptuj;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[T. Čuš]
UDC:	766:39.13(043.2)
COBISS:	16623126
Views:	5023
Downloads:	133
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysis of bussines-customer communication on the case of Perutnina Ptuj
Secondary abstract:	This thesis tackles a very broad field of communication between a business and the consumer. We will study the importance of this communication being uniform, designed, high-quality and how major of an impact it has on the relationship that it forms between the customer and business. We will describe the important aspects that need to be considered in the establishment of a good relationship, and show how important it is for the reputation and the success of the business. We will use the business Perutnina Ptuj Group as an example.
Secondary keywords:	communication;brand;website;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VII, 56 f.
Keywords (UDC):	the arts;recreation;entertainment;sport;umetnost;razvedrilo;zabava;šport;graphic art;printmaking;graphics;grafična umetnost;grafika;applied graphic arts;commercial graphics;uporabna grafična umetnost;komercialna grafika;social sciences;družbene vede;cultural anthropology;ethnography;customs;manners;traditions;way of life;etnografija;ljudska kultura;običaji;
ID:	1000726