delo diplomskega seminarja
Meta Vidovič (Author), Bruno Završnik (Mentor)

Abstract

Podjetja morajo danes, zaradi neprestanega boja s konkurenco, izbrati najbolj optimalen način tržnega komuniciranja. Pri izbiri morajo upoštevati izdelek, ceno in prodajne poti. Vse večjo pomembnost izbiri tržnega komuniciranja, podjetja pripisujejo zato, ker je tržno komuniciranje v zadnjem času postalo za preživetje podjetja prava nujnost. S tem, ko se je povečal pomen tržnega komuniciranja, pa se je povečal tudi pomen pospeševanja prodaje. Gre za temeljni instrument tržnega komuniciranja, zato si danes težko predstavljamo podjetje, ki tega instrumenta ne bi uporabljalo in poslovalo uspešno. Namen pospeševanja prodaje je posredno ali neposredno vplivati na večjo prodajo, kar dosežemo s pozitivnim vplivanjem na kupčevo mnenje. S povečanjem prodaje podjetje doseže prodajne cilje, ki si jih določi pred samimi akcijami pospeševanja prodaje.

Keywords

poslovno komuniciranje;tržno komuniciranje;prodaja;pospeševanje prodaje;metode;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Vidovič]
UDC: 658.8
COBISS: 10812188 Link will open in a new window
Views: 2824
Downloads: 437
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Sales promoting methods
Secondary abstract: Nowadays companies must choose the most appropriate form of market communication, because of the constant battle with the competition. When making this decision, it is necessary to consider the product, the price and the distribution channel. The role of market communication is growing, because it is becoming indispensable for survival of a company. With the growing role of market communication, we can also notice the growing significance of sales promotion. Sales promotion is a basic instrument of market communication, that is why we can hardly imagine a company, which does not use this instrument and still be successful. The purpose of sales promotion is to directly and indirectly influence increased product sale by a positive influence on costumer opinion. By increasing the sales, the company can achieve planned sales goals, which had been defined, before the sales promotion begun.
Secondary keywords: market communication;market communication goals;sales promotion;sales promotion goals;company;sales;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 37 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;marketing;sales;selling;distribution;prodaja;distribucija;
ID: 1014997