Razvoj celostne grafične podobe za projekt EDUplay

diplomsko delo univerzitetnega študijskega programa

Dejan Markovič (Author), Matjaž Duh (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

Zavedati se moramo, da je celostna grafična podoba zelo pomembna za podjetje, saj ga predstavlja javnosti in pomaga k prepoznavnosti podjetja na trgu. Celostna grafična podoba mora biti enostavna, razumljiva in privlačna, odražati mora cilje, vrednote in usmeritve organizacije ali podjetja. V nalogi bomo poskušali prikazati nastanek elementov celostne grafične podobe in njihovo uporabo v izbrani organizaciji oz., v našem primeru, na projektu EDUplay. Predstavili bomo našo idejo in vizijo projekta, ter na praktičnem primeru prikazali nastanek naše celostne grafične podobe, preko katere smo komunicirali z našimi ciljnimi skupinami. Pri tem bomo poseben poudarek namenili našemu računalniškemu programu, katerega smo specializirali za ciljno skupino otrok in otroke s posebnimi potrebami.

Keywords

celostna grafična podoba;EDUplay;Imagine Cup 2011;

Data

Language:	Slovenian
Year of publishing:	2011
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[D. Markovič]
UDC:	766:659.133(043.2)
COBISS:	15626262
Views:	10417
Downloads:	173
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Development of corporate identity of project EDUplay
Secondary abstract:	We have to be aware that the corporate identity is very important for a company, presenting it to the public and contributing to the recognisability on the market. The corporate identity must be simple, understandable and attractive; it must reflect goals, values and directions of an organization or a company. In the paper, we will try to show the formation of elements of the corporate identity and their use in the chosen organization or, in our case, in the project EDUplay. We will present our idea and vision of the project, and show the formation of our corporate identity in practice, through which we communicated with our target groups. Regarding this, a special emphasis will lie on our computer program, which was specialized for the target group of children and the children with special needs.
Secondary keywords:	corporate identity;EDUplay;Imagine Cup 2011;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	XII, 83 f.
Keywords (UDC):	the arts;recreation;entertainment;sport;umetnost;razvedrilo;zabava;šport;graphic art;printmaking;graphics;grafična umetnost;grafika;applied graphic arts;commercial graphics;uporabna grafična umetnost;komercialna grafika;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID:	1015892