diplomsko delo
Nika Andoljšek (Author), Miro Kline (Mentor)

Abstract

Vpliv večanja znaka in loga znamke na njeno preferenco

Keywords

znak znamke;logo znamke;preference potrošnika;Blagovne znamke;Potrošniki;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Andoljšek]
UDC: 658.626:366(043.2)
COBISS: 34956893 Link will open in a new window
Views: 681
Downloads: 249
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Trademarks;Consumers;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 52 str.
ID: 10846763