diplomsko delo
Patrik Rac (Author), Matjaž Duh (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

V diplomskem delu smo obravnavali razvoj vizualne identitete. Podrobneje smo se posvetili razvoju celostne grafične podobe. V teoretičnem delu smo predstavili pojme, kot so vizualna identiteta, celostna grafična podoba in elemente, ki so del razvoja CGP. Poudarek smo naredili na elementih, ki imajo po našem mnenju poseben pomen − v procesu razvoja CGP. Ti elementi so: ime podjetja, logotip, slogan, barve in tipografija. V nadaljevanju smo se posvetili predstavitvi in analizi podjetja GOSTIŠČE ALEKSANDER, S. P. Opravili smo tudi analizo konkurenčnih podjetij v ožji okolici. V praktičnem delu smo se osredotočili na razvoj celostne grafične podobe podjetja GOSTIŠČE ALEKSANDER, S. P. Razvoj je zajemal oblikovanje logotipa, simbola in slogana. Glede na gostinsko dejavnost podjetja, smo dodatno razvili potrebna komunikacijska sredstva. V zadnji fazi smo oblikovali priročnik celostne grafične podobe, s pomočjo katerega bo podjetje v prihodnosti ustrezno uporabljalo elemente CGP.

Keywords

vizualna podoba;celostna grafična podoba;grafično oblikovanje;vizualna komunikacija;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: P. Rac
UDC: 655.26:659.12/.13(043.2)
COBISS: 21025302 Link will open in a new window
Views: 1863
Downloads: 271
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Other data

Secondary language: English
Secondary title: Planning and development of visual identity in the matter of a company Gostiče Aleksander s.p.
Secondary abstract: In present diploma paper we discussed the development of visual identity. We focused on the development of corporate identity (CI) in detail. In the theoretical part we presented concepts of visual identity, corporate identity and the elements which are part of the development of CI. We highlighted the elements which have in our opinion a special meaning in the process of the development of CI. Those elements are: company name, logo, slogan, colors and typeface. Then we presented and analyzed the company GOSTIŠČE ALEKSANDER, S. P. We analyzed competing undertakings within the immediate area. In the practical part we focused on the development of corporate identity of GOSTIŠČE ALEKSANDER, S. P. The development included designing of the logo, the symbol and the slogan. In relation to catering activity of the company, we additionally developed necessary communication means. In the last phase we designed the corporate identity handbook, which will help the company to use the CI elements properly in the future.
Secondary keywords: visual corporate identity;graphic design;visual communication;logo;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: X, 50 str.
ID: 10847204