Spletna prodaja oblačil in obutve blagovne znamke Adidas

delo diplomskega projekta

Maja Bohak (Author), Bruno Završnik (Mentor)

Abstract

Živimo v svetu nenehnih tehnoloških sprememb, katerim namenjamo vse več pozornosti. Brez računalnikov, telefonov, predvsem pa interneta si več ne znamo predstavljati življenja, saj so pomembni dejavniki, ki jih uporabljamo v našem vsakdanjiku. Z njihovo pomočjo lahko nakupujemo izdelke kar od doma. Spletna prodaja je vse bolj razširjena in zanjo se odloča vse več uporabnikov spleta. V diplomskem projektu smo sprva predstavili svetovni splet ter spletne strani, da smo sploh lahko ugotovili, kako je spletna trgovina nastala. Osredotočili smo se na dejavnike, ki pomembno vplivajo na spletno trgovino ter nato na praktičnem primeru spoznali, kakšne nakupne navade imajo sodelujoči v raziskavi pri nakupovanju oblačil in obutve blagovne znamke Adidas. Spoznali smo, da še vedno prevladuje klasično nakupovanje, vendar kljub temu je spletna prodaja vedno bolj razširjena in zanjo se odloča vse več ljudi. Pri tem pomembno vplivajo ugodnosti, ki jih lahko kupci pridobijo z kupovanjem preko spleta kot na primer brezplačna poštnina. Najpomembneje je, da je kupec z izdelkom zadovoljen, saj se bo v tem primeru ponovno odločil za spletni nakup.

Keywords

spletna prodaja;spletna trgovina;internet;oblačila;obutev;blagovne znamke;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Bohak]
UDC:	004.738.5:339.371.4
COBISS:	12900892
Views:	1159
Downloads:	181
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Adidas clothing and footwear online store
Secondary abstract:	We are living in a world of constant technological change to which we are paying more and more attention. We can no longer image life without computers, phones and especially internet because these are important factors nowadays. Because of them we can buy things from home. Web sales are becoming increasingly widespread with many users. In the graduation project we first presneted the world wide web and web pages to find out how the online store was created. We focused on factors which are important for online shop and then on a practical basis presented the buying habits of researchers in the purchase of Adidas clothing and footwear online store. We found out that clasical shopping is still more interesting but online sales are becoming increasingly widespread. If we want to have more customers we have to offer some benefits like free shipping. The most important thing is that the customer is satisfied with the purchase because in this case he will decide for online purchase again.
Secondary keywords:	web;sales;Adidas;internet;clothing;footwear;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	I, 38 str., 3 str. pril.
ID:	10852788