Prodajni razgovori v Avtohiši Vič, d. o. o.

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Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	GEA College - FP - GEA College of Entrepreneurship
Publisher:	[T. Nahtigal]
UDC:	005(043.3)
COBISS:	513598338
Views:	4685
Downloads:	137
Average score:	0 (0 votes)
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Secondary language:	English
Secondary abstract:	Time of market economy presents big challenge to all the companies, which sells their products and services. The competition requires beside interesting, quality, professional and good price positioning offers also sales skills and presentations of the products to potential customers. Today the sales is very complicated process, dealing with customers is more and more responsible and complicated. Skills, concentration, politeness and adapting to needs and desires to the customers is required from the salesmen. The success of the company is to satisfy the wishes and needs of the customers. Therefore, more time and money should be invested in marketing communications. It is important for the sales people to be trained on all fields of work, especially in the field of communication. Success of sales depends on many facts, which will be described in this thesis. My thesis is divided in two parts. First part is theoretical, where I am explaining theoretical knowledge of marketing communication, sales interviews and personalities of salesmen and customers. I the second part of my thesis. I have stated the analyzes of success of sales interviews in Avtohiša Vič d. o. o. I have done four interviews with salesmen and I have also made few daily observations during their processes of selling, from the first contact with the customer until the closing of the sales process – handing over the vehicle. At the end I have stated some proposals, which could benefit the company to make the sells interviews even better and to make salesmen even more successful
Secondary keywords:	marketing communication;sales interview;customer;salesmen;communication;personal selling;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0000801
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	GEA College, Fak. za podjetništvo
Pages:	46 str., 15 str. pril.
ID:	10859162