diplomsko delo
Tjaša Nahtigal (Avtor), Darko Števančec (Mentor)

Povzetek

Prodajni razgovori v Avtohiši Vič, d. o. o.

Ključne besede

tržno komuniciranje;prodajni razgovor;kupec;prodajalec;komuniciranje;osebna prodaja;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: GEA College - FP - Gea College - Fakulteta za podjetništvo
Založnik: [T. Nahtigal]
UDK: 005(043.3)
COBISS: 513598338 Povezava se bo odprla v novem oknu
Št. ogledov: 4685
Št. prenosov: 137
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni povzetek: Time of market economy presents big challenge to all the companies, which sells their products and services. The competition requires beside interesting, quality, professional and good price positioning offers also sales skills and presentations of the products to potential customers. Today the sales is very complicated process, dealing with customers is more and more responsible and complicated. Skills, concentration, politeness and adapting to needs and desires to the customers is required from the salesmen. The success of the company is to satisfy the wishes and needs of the customers. Therefore, more time and money should be invested in marketing communications. It is important for the sales people to be trained on all fields of work, especially in the field of communication. Success of sales depends on many facts, which will be described in this thesis. My thesis is divided in two parts. First part is theoretical, where I am explaining theoretical knowledge of marketing communication, sales interviews and personalities of salesmen and customers. I the second part of my thesis. I have stated the analyzes of success of sales interviews in Avtohiša Vič d. o. o. I have done four interviews with salesmen and I have also made few daily observations during their processes of selling, from the first contact with the customer until the closing of the sales process – handing over the vehicle. At the end I have stated some proposals, which could benefit the company to make the sells interviews even better and to make salesmen even more successful
Sekundarne ključne besede: marketing communication;sales interview;customer;salesmen;communication;personal selling;
Vrsta dela (COBISS): Diplomsko delo/naloga
Študijski program: 0000801
Konec prepovedi (OpenAIRE): 1970-01-01
Komentar na gradivo: GEA College, Fak. za podjetništvo
Strani: 46 str., 15 str. pril.
ID: 10859162