dm tek za ženske
Petra Farčnik (Author), Tanja Strniša (Author), Gregor Pfajfar (Mentor)

Abstract

Sponzorstvo športnega dogodka kot orodje tržnega komuniciranja

Keywords

trženje;poslovno komuniciranje;sponzorstvo;pospeševanje;zgodovina;konkurenčne prednosti;case study;podjetje;DM;šport;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Farčnik Piršič
UDC: 339.138
COBISS: 23879398 Link will open in a new window
Views: 832
Downloads: 205
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Sport event sponsorship as a tool for marketing communications: dm women's run
Secondary keywords: marketing;business communication;sponsorship;promotion;history;competitive advantage;case study;enterprises;DM;sports;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: V, 108, 32 str.
ID: 10862579