ǂthe ǂcase of the Usjepor company
Iskra Ilieska (Author), Stezimir Trajkovski (Author), Vesna Žabkar (Mentor)

Abstract

Increasing product awarness through social media marketing for B2B companies

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;marketing mix;poslovno komuniciranje;proizvodi;socialne mreže;mediji;case study;podjetje;Usjepor;interorganizational systems;intercompany marketing;business communication;products;social network;media;enterprises;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Ilieska
UDC: 339.138
COBISS: 23891686 Link will open in a new window
Views: 708
Downloads: 226
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Povečanje poznavanja izdelkov s pomočjo družbenih medijev za podjetja na medorganizacijskih trgih : primer podjetja Usjepor
Secondary keywords: medorganizacijski sistemi;medorganizacijsko trženje;marketing mix;poslovno komuniciranje;proizvodi;socialne mreže;mediji;case study;podjetje;Usjepor;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 65, 8 str.
ID: 10862590