študija primera Nike
Irena Dizdarević (Author), Gregor Pfajfar (Mentor)

Abstract

Vloga družbenih medijev v trženjsko-komunikacijskem spletu

Keywords

trženje;marketing mix;elektronsko trženje;socialne mreže;potrošnik;strategija trženja;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Dizdarević]
UDC: 339.138
COBISS: 23393254 Link will open in a new window
Views: 777
Downloads: 110
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of social media in the marketing communication mix: a case study of Nike
Secondary keywords: marketing;marketing mix;electronic marketing;social network;consumer;marketing strategy;cases;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 53 str., 31 str. pril.
ID: 10866047