primer serije filmov o James Bondu
Barbara Kranjc (Author), Irena Ograjenšek (Mentor)

Abstract

Umeščanje izdelkov v hollywoodskih filmih

Keywords

zabavna industrija;film;trženje;proizvodi;blagovne znamke;etika;kritika;primeri;raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Kranjc]
UDC: 339.138
COBISS: 23628774 Link will open in a new window
Views: 778
Downloads: 114
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Other data

Secondary language: English
Secondary title: Product placement in Holywood movies: the case of James Bond movie series
Secondary keywords: entertainment industry;film;marketing;products;brands;ethics;critics;cases;research;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 45, 11 str.
ID: 10866267
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