diplomsko delo
Andraž Kajtner (Author), Barbara Čater (Mentor)

Abstract

Uporaba sponzorstva za pozicioniranje blagovne znamke Sperbank na slovenskem trgu

Keywords

Slovenija;bančništvo;banke;Sperbank;pozicioniranje proizvoda;strategija;sponzorstvo;šport;blagovne znamke;tržne raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Kajtner]
UDC: 339.138
COBISS: 23625190 Link will open in a new window
Views: 576
Downloads: 292
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Use of sponsorhip in positioning Sberbank brand on the Slovenian market
Secondary keywords: Slovenia;banking;banks;Sperbank;positioning;strategy;sponsorship;sports;brands;market research;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 42, 5 str.
ID: 10866271