Vpliv referenčnih skupin na identifikacijo potrošnikov z blagovno znamko (na primeru mladih)

diplomsko delo

Abstract

socialna identiteta;referenčne skupine;Blagovne znamke;Potrošniki;Identifikacija;Diplomska dela;

Language:	Slovenian
Year of publishing:	2017
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[A. Thaler]
UDC:	316.6:659(043.2)
COBISS:	35270493
Views:	1316
Downloads:	173
Average score:	0 (0 votes)
Metadata:

Secondary language:	English
Secondary keywords:	Trademarks;Consumers;Identification;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	54 str.
ID:	10880598