diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov
Tina Dobovšek (Author), Davorin Kofjač (Mentor), Marko Urh (Co-mentor)

Abstract

V diplomskem delu smo ugotavljali, katero družbeno omrežje dijaki vsakodnevno največ uporabljajo z namenom, da ugotovimo, katero je najbolj primerno za spletno oglaševanje visokošolske institucije in s tem pridobitev bodočih študentov. Ker imajo visokošolske institucije danes na področju izobraževanja močno zaostreno konkurenco in jih to sili v vsakodnevno proučevanje in iskanje najučinkovitejših načinov spletnega oglaševanja, smo ugotavljali tudi vedenje dijakov na družbenih omrežjih in s tem visokošolskim institucijam podali smernice za postavljanje učinkovitejših strategij.

Keywords

internet;splet;družbena omrežja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [T. Dobovšek]
UDC: 004
COBISS: 7986195 Link will open in a new window
Views: 1063
Downloads: 92
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Other data

Secondary language: English
Secondary title: The use of social networks for marketing a higher education institution
Secondary abstract: The diploma thesis analyses which social network is most popular today amongst high-school students. The aim is to inform higher education institutions what the best social network would be for advertisement aimed at attracting future students. Nowadays, competition in the educational sector is higher than in the past. Therefore, educational institutions are forced into formal research on the effectiveness of advertising. Additional analysis of the behaviour of high-school students on social networks has helped with providing institutions with guidelines for setting up more effective strategies.
Secondary keywords: internet;web;social network;advertising;digital marketing;higher education institutions;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 39 f.
ID: 10883928