Jezik: | Slovenski jezik |
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Leto izida: | 2017 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM FOV - Fakulteta za organizacijske vede |
Založnik: | [T. Dobovšek] |
UDK: | 004 |
COBISS: | 7986195 |
Št. ogledov: | 1063 |
Št. prenosov: | 92 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | The use of social networks for marketing a higher education institution |
Sekundarni povzetek: | The diploma thesis analyses which social network is most popular today amongst high-school students. The aim is to inform higher education institutions what the best social network would be for advertisement aimed at attracting future students. Nowadays, competition in the educational sector is higher than in the past. Therefore, educational institutions are forced into formal research on the effectiveness of advertising. Additional analysis of the behaviour of high-school students on social networks has helped with providing institutions with guidelines for setting up more effective strategies. |
Sekundarne ključne besede: | internet;web;social network;advertising;digital marketing;higher education institutions; |
URN: | URN:SI:UM: |
Vrsta dela (COBISS): | Diplomsko delo/naloga |
Komentar na gradivo: | Univ. v Mariboru, Fak. za organizacijske vede |
Strani: | 39 f. |
ID: | 10883928 |