magistrsko delo
Nina Rudl (Author), Vesna Žabkar (Mentor)

Abstract

Soustvarjanje vrednosti blagovne znamke na družbenem omrežju Istagram

Keywords

informacijska tehnologija;družbeni mediji;socialne mreže;Instagram;proizvodi;blagovne znamke;vrednost;potrošnik;kontrola;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Rudl]
UDC: 339.138
COBISS: 24129766 Link will open in a new window
Views: 827
Downloads: 165
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Brand value co-creation on Instagram
Secondary keywords: information technology;social media;social network;Instagram;products;brands;value;consumer;control;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63, 1 str.
ID: 10904118