magistrsko delo
Monika Hlebec (Author), Barbara Čater (Mentor)

Abstract

Trženjska strategija uvajanja programa industrijskih detektorjev kovin na mednarodnem trgu - primer podjetja MDR

Keywords

EU;medorganizacijski sistemi;medorganizacijsko trženje;odnosi s strankami;majhna podjetja;MDR;okolje;konkurenca;analiza;interorganizational systems;intercompany marketing;customer relationship;small enterprises;environment;competition;analysis;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Hlebec]
UDC: 339.138
COBISS: 24061926 Link will open in a new window
Views: 650
Downloads: 429
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂA ǂmarketing strategy for the launch of a programme of industrial metal detectors on the international market - the case of the MDR company
Secondary keywords: interorganizational systems;intercompany marketing;customer relationship;small enterprises;environment;competition;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 79, 8 str.
ID: 10908203