master's thesis
Lena Čargonja (Author), Gregor Pfajfar (Mentor)

Abstract

Comparing the impact of content vs. traditional marketing on consumer attitude

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;strategija trženja;oglaševanje;poslovno komuniciranje;trendi;analiza;marketing;consumer behaviour;consumer psychology;marketing strategy;advertising;business communication;trends;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Čargonja]
UDC: 339.138
COBISS: 24248294 Link will open in a new window
Views: 700
Downloads: 186
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Primerjava vpliva vsebinskega trženja in tradicionalnega trženja na porabnikov odnos
Secondary keywords: trženje;vedenje potrošnikov;psihologija potrošnika;strategija trženja;oglaševanje;poslovno komuniciranje;trendi;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 54, 17 str.
ID: 10918403