magistrsko delo
Matevž Štih (Author), Barbara Čater (Mentor)

Abstract

Odnos porabnikov do subliminalnega oglaševanja in vpliv subliminalnih sporočil na nakupno odločitev

Keywords

trženje;oglaševanje;psihologija potrošnika;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Štih]
UDC: 366
COBISS: 24312550 Link will open in a new window
Views: 915
Downloads: 121
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: marketing;advertising;consumer psychology;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 67, 14 str.
ID: 10918407