magistrsko delo
Vanja Čas (Author), Vesna Žabkar (Mentor)

Abstract

Trajnostno trženje in konkurenčne prednosti na primeru Mlekarne Celeia

Keywords

Slovenija;mlekarstvo;industrijsko podjetje;Mlekarna Celeia;trženje;trajnostni razvoj;poslovno komuniciranje;konkurenčne prednosti;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Čas]
UDC: 339.138
COBISS: 24409062 Link will open in a new window
Views: 780
Downloads: 184
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Sustainable marketing and competitive advantages: the case of the company Mlekarna Celeia
Secondary keywords: Slovenia;dairying;industrial enterprises;Mlekarna Celeia;marketing;sustainable development;business communication;competitive advantage;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 54 str.
ID: 10918466