magistrska naloga
Hana Vrečer (Author), Tina Vukasovič (Mentor)

Abstract

Motivi za nakup izdelkov trgovskih blagovnih znamk

Keywords

blagovna znamka;trgovska blagovna znamka;nakupno vedenje;motivi;tehnologije managementa znanja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: MFDPŠ - International School for social and business studies
Publisher: [H. Vrečer]
UDC: 658.626:339.138(043.2)
COBISS: 15300769 Link will open in a new window
Views: 3328
Downloads: 242
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Master's thesis/paper
Thesis comment: Mednarodna fakulteta za družbene in poslovne študije
Source comment: Mag. naloga magistrskega študijskega programa 2. stopnje Management znanja;
Pages: X, 66 str., [3] str. uvezanih pril.
ID: 10925873