zaključna strokovna naloga visoke poslovne šole
Sandra Kubot (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza gverilskega trženja v slovenski založbi

Keywords

Slovenija;založništvo;podjetje;trženje;gverilsko trženje;oglas;strategija trženja;efektivnost;komparacije;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Kubot]
UDC: 339.138
COBISS: 23981798 Link will open in a new window
Views: 629
Downloads: 221
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Analysis of guerrilla marketing of a Slovene publisher
Secondary keywords: Slovenia;publishing;enterprises;marketing;guerrilla marketing;advertisement;marketing strategy;efficiency;comparisons;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 26, 14 str.
ID: 10928765