Language: | Slovenian |
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Year of publishing: | 2016 |
Typology: | 2.11 - Undergraduate Thesis |
Organization: | UL EF - Faculty of Economics |
Publisher: | [S. Kubot] |
UDC: | 339.138 |
COBISS: | 23981798 |
Views: | 629 |
Downloads: | 221 |
Average score: | 0 (0 votes) |
Metadata: |
Secondary language: | English |
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Secondary title: | Analysis of guerrilla marketing of a Slovene publisher |
Secondary keywords: | Slovenia;publishing;enterprises;marketing;guerrilla marketing;advertisement;marketing strategy;efficiency;comparisons; |
Type (COBISS): | Final paper |
Thesis comment: | Univ. v Ljubljani, Ekonomska fak. |
Pages: | II, 26, 14 str. |
ID: | 10928765 |