zaključna strokovna naloga visoke poslovne šole
Petra Zdravič (Author), Mateja Kos Koklič (Mentor)

Abstract

Oblikovanje trženjske strategije na primeru kulturne dediščine grad Kostel

Keywords

Slovenija;turizem;trženje;storitve;poslovno komuniciranje;cena;kulturna dediščina;strategija trženja;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Zdravič]
UDC: 338.48
COBISS: 24258278 Link will open in a new window
Views: 659
Downloads: 109
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Other data

Secondary language: English
Secondary title: Creating marketing strategy in case of cultural heritage the Kostel castle
Secondary keywords: Slovenia;tourism;marketing;services;business communication;price;cultural heritage;marketing strategy;cases;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, I, 7 str.
ID: 10928849