diplomsko delo
Nika Brence (Author), Matjaž Debevc (Mentor)

Abstract

Vizualni marketing na Facebooku postaja zelo pomembna tema, saj je treba v le nekaj sekundah nagovoriti izjemno raznoliko množico ljudi. Kljub temu da je oglaševanje na Facebooku učinkovito, je uspeh podjetja odvisen od samega oglasa. Raziskovali smo, kakšen bi moral biti oglas na Facebooku, da podjetje doseže zastavljene cilje. Podjetje se torej mora temu, kako doseči to učinkovitost, posebej posvetiti. Ker je vpliv oglasov odvisen od uporabnikov Facebooka, smo s pomočjo mnenj anketirancev oziroma uporabnikov Facebooka pridobili odgovore o podobi oglasov in odzivih nanje. Ugotovili smo, da ima pri oglaševanju na Facebooku vizualna komunikacija najpomembnejšo vlogo.

Keywords

vizualna komunikacija;oglaševanje;slike;družbena omrežja;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: N. Brence
UDC: 316.472.4:657.471.66(043.2)
COBISS: 21769238 Link will open in a new window
Views: 804
Downloads: 106
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Other data

Secondary language: English
Secondary title: Evaluating user experience of visual communication in marketing on Facebook
Secondary abstract: Visual marketing on Facebook is becoming a very important subject. In the matter of seconds, you have to attract an extremely diverse crowd of people. Even though advertising on Facebook is effective by itself, success still depends on each individual ad. We did a research on what an ad on Facebook should be like in order for company to achieve its determined goal. This is the problem every company should mainly focus on. Because the impact of ads on Facebook, depends on Facebook users, we've been able to get answers about the appearance of ads and responses to ads through a poll. We have found that visual communication plays the most important role in advertising on Facebook.
Secondary keywords: visual communication;advertising;images;Facebook;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VII, 48 f.
ID: 10949750