Glamurozno kampiranje

sončna dolina Bioterme Mala Nedelja

Katja Murkovič (Author), Tanja Lešnik Štuhec (Mentor), Boris Prevolšek (Co-mentor)

Abstract

Glamping se je skozi čas razvijal in napredoval, tako kot vsi drugi trendi. Z velikim skokom od klasičnega kampiranja je sedaj, z modernimi nastanitvenimi možnostmi in edinstvenimi doživetji, postal večmilijonska industrija, ki se je razširila povsod po svetu. Nova vrsta glampistov je povzročila povpraševanje, ki vsebuje najkvalitetnejše storitve in ponuja vrhunsko doživetje v naravi. Glamping se tesno prepleta s trajnostnim poslovanjem zaradi tega, ker je umeščen v naravno okolje, v katerega minimalno posega in z njim sobiva. Predstavlja pomemben turistični produkt v Sloveniji, saj deluje v skladu z zeleno politiko, ki jo spodbuja Slovenska turistična organizacija. Zaradi naraščajočega trenda in zaradi potrebe po konkurenčni prednosti so Bioterme Mala Nedelja v svojo lastno ponudbo uvedle glamping z imenom Sončna dolina. Za uspešno poslovanje je pomembno, da se prepoznajo ciljni trgi in skupine, ki bodo predstavljale potencialne goste. Prav tako je pomembno, da se določi vse segmente marketinškega spleta, ki bodo pri poslovanju pripomogli k lažjim in dobrim odločitvam.

Keywords

glamurozno kampiranje;trajnostni turizem;zeleni turizem;marketinški splet;Bioterme Mala Nedelja;Mala Nedelja;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[K. Murkovič]
UDC:	338.488.2:711.455.8(497.4 Mala Nedelja)(043.2)
COBISS:	2048272467
Views:	1142
Downloads:	286
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Glamorous camping
Secondary abstract:	Glamping has evolved over time and progressed just like any other trend. Taking a huge leap from the classic camping to a now modern accommodation options and unique experiences have made glamping a multimillion industry that evolved all over the world. A new kind of “glamping people” have caused a demand, which involves services of the highest quality and a superb experience in the nature. Glamping is closely intertwined with sustainable business because it is placed into a natural environment in which it minimal interferes to and coexist with it. It represents an important tourist product in Slovenia, as it acts in accordance with the green policy promoted by Slovenian tourist organization. Due to the growing trend and the need of competitive advantage, Bioterme Mala Nedelja created glamping called Sun Valley. For business to be successful it is important to recognize target markets and groups that will represent potential guests. It is also important to identify all of the segments of web marketing that will help make business decisions easier.
Secondary keywords:	glamorous camping;glamping;sustainable tourism;green tourism;Bioterme Mala Nedelja;marketing mix;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za turizem
Pages:	XIV, 102, 9 str.
ID:	10957750