delo diplomskega projekta
Elzana Emini (Author), Romana Korez-Vide (Mentor)

Abstract

Kadar se odločamo za vstop na tuji trg, se moramo podrobno seznaniti z značilnostmi tujega poslovnega okolja in morebitnimi tveganji. Za uspešen prodor na tuji trg moramo proučiti in razumeti dejavnike makrookolja tujega trga. Poznamo več metod in vrst analiziranja poslovnega okolja tuje države, ena od njih je tudi PEST analiza, ki je najpogosteje uporabljena. V diplomskem projektu smo analizirali poslovno okolje in deželna tveganja Belorusije in Kazahstana. V prvem delu diplomskega projekta smo teoretično opredelili mednarodno okolje, poslovno okolje podjetja ter njegove dejavnike, PEST analizo ter deželna tveganja. V drugem delu smo se poglobili v specifično analizo dejavnikov poslovnega okolja in deželnih tveganj Belorusije in Kazahstana. V zadnjem delu diplomskega projekta smo opravili primerjalno analizo dejavnikov poslovnega okolja in deželnih tveganj obeh držav. Skozi analizo smo s sekundarnimi podatki preverjali ali je kazahstanski trg zaradi razvitejšega poslovnega okolja za tuja podjeta privlačnejši kot beloruski trg in ali je kazahstanski trg zaradi nižjega deželnega tveganja za tuja podjetja privlačnejši kot beloruski trg.

Keywords

poslovno okolje;deželno tveganje;primerjalna analiza;Belorusija;Kazahstan;PEST analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [E. Emini]
UDC: 339.9(574:476)
COBISS: 13237020 Link will open in a new window
Views: 882
Downloads: 104
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Other data

Secondary language: English
Secondary title: ǂThe ǂcomparative analysis of business environment and country risks of Kazahstan and Belarus
Secondary abstract: When we are deciding to enter a foreign market, we need to get thoroughly familiar with the characteristics of the foreign business enviroment and potential riks. For a successful penetration on the foreign market we must study and understand the factors of the macro-environment of the foreign market. We know several methods and types of analysing the business environment of a foreign country, one of them is also the PEST analysis, which is the most commonly used. In the diploma project we analyzed the business environment and the country risks of Belarus and Kazakhstan. In the first part of the diploma project theoretically defined the international environmemt, business environment of the company and its factors, PEST analysis and country risks. In the second part, we went into a specific analysis of the factors of the business environment and country risks of Belarus and Kazakhstan. In the final part of the diploma project, we did a comparative analysis of the factors of the business environment and country risks of both countries. Through the analysis, we analyzed with secondary data whether is Kazakhstan's market due to a more developed business environment more attractive for foreign companies than Belarusian market and whether is the Kazakhstan's market due to lower country risks more attractive for foreign companies than Belorusian market.
Secondary keywords: business environment;country risk;PEST-analysis;Belarus;Kazakhstan;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: III, 49 str.
ID: 10986286