delo diplomskega projekta
Anita Videc (Avtor), Romana Korez-Vide (Mentor)

Povzetek

Zaradi vpliva globalizacije in medsebojne povezanosti držav morajo podjetja nenehno iskati možnosti poslovanja na tujih trgih. Podjetjem, ki tržijo le na domačem trgu, gre nekaj časa dobro, vendar jih nenehen pritisk konkurence postopoma prisili v razmišljanje o mednarodni širitvi posla. Tista podjetja, ki opravljajo raziskave tujega okolja in analize tveganj, pokažejo velik interes za sodelovanje s tujino in imajo več možnosti za dolgoročen uspeh pri poslovanju. PESTLE-analiza je danes najbolj običajna oblika analize podjetij za identifikacijo zunanjih dejavnikov poslovnega okolja. Priporočeno je, da podjetje poveže dejavnike PESTLE-analize s SWOT-analizo. Kazahstan in Iran sta državi z visoko stopnjo tveganja. Če se podjetja odločijo za vstop na njuna trga, so nujne predhodne analize. Čeprav se obe državi spopadata s političnimi, gospodarskimi in zakonodajnimi ovirami, gre za hitro rastoča trga, ki nudita tudi slovenskim podjetjem veliko izzivov in še več priložnosti. Na osnovi zbranih podatkov in primerjalne analize poslovnega okolja in deželnih tveganj Kazahstana in Irana v diplomskem projektu ugotavljamo stopnjo privlačnosti obeh trgov.

Ključne besede

mednarodno poslovanje;analiza trga;deželno tveganje;Kazahstan;Iran;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
Založnik: [A. Videc]
UDK: 339.9:339.13(574:55)
COBISS: 13065756 Povezava se bo odprla v novem oknu
Št. ogledov: 876
Št. prenosov: 90
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: ǂThe ǂcomparison analysis of business environment and country risks of Kazakhstan and Iran
Sekundarni povzetek: Due to the influence of globalization and mutual interconnection of countries, the companies have to constantly look for opportunities for doing business on foreign markets. Companies that are doing business only on the domestic market are doing well for some time, but the constant pressure of competition gradually forces them into thinking about the international expansion of their business. The companies that carry out researches on the foreign environment and the risk analyses show a great interest in cooperation with foreign countries and have more opportunities for a long-term success in doing business. PESTLE analysis is today the most commonly used form of analysis for companies to identify external factors of the business environment. It is recommended that the company connects PESTLE analysis to SWOT analysis. Kazakhstan and Iran are countries with high risk levels. Preliminary analyses are necessary if the companies decide to enter these markets. Although both countries are facing political, economic and legislative obstacles, they are the two emerging markets, which offer many challenges and even more opportunities also for Slovenian companies. Based on the collected data and the comparative analysis of business environment and country risks of Kazakhstan and Iran we explore the degree of attractiveness of both markets in the diploma project.
Sekundarne ključne besede: international business;market analysis;country risk;Kazakhstan;Iran;
URN: URN:SI:UM:
Vrsta dela (COBISS): Delo diplomskega projekta/projektno delo
Komentar na gradivo: Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani: III, 36 str.
ID: 10942723